About Us
The Journey Behind Flenno
Our team has spent years building e-commerce platforms and delivering over 30 commerce projects across multiple industries. Along the way, we have seen firsthand how commerce teams operate in real life: under constant pressure, with limited time, fragmented data, and competing priorities.
Across these projects, the same pattern kept repeating. The biggest bottleneck was rarely the platform, integrations, or missing features. Instead, it was uncertainty around what to improve next and whether the chosen actions were actually the right ones. Teams struggled to validate decisions with data and, even more importantly, to understand what impact their actions truly had on revenue and performance.
That insight led to the creation of Flenno.
Flenno helps teams answer two critical questions continuously. Are we choosing the right improvements, and does the data support those decisions? And after taking action, what impact did it have and what did we actually learn?
Flenno analyzes data from multiple sources, surfaces insights, suggests concrete actions, and tracks the real outcomes of those actions over time. This creates a feedback loop where teams do not just execute changes, but learn from them. The result is clearer priorities, faster decision-making, and a growing understanding of what truly drives performance.
Team
We believe that
Great products are built by small, deeply focused teams who make the customer’s problem their own.
Progress is often closer than it first appears. The right questions, the right data, and the right next action can move a business forward faster than another report or another tool.
Great companies are not built in one leap. They improve through focused decisions, repeated learning, and compounding execution.
The best people to build with are curious, ambitious, practical, and genuinely care about the outcome.
At Flenno, our culture is built around focused builders: people who combine commercial thinking, product craft, and AI-native execution to help commerce teams make better decisions and turn them into measurable progress.
Antti Kivineva
Co-founder, Flenno
Antti is a Finnish product builder with experience developing products in various roles and organizations. He enjoys making customers successful by figuring out the right things to build, and then building them right.
Lauri Koskensalo
Co-founder, Flenno
Lauri is a Finnish e-commerce strategist and product builder with deep experience in ecommerce. He has spent years developing the AI Commerce Cloud platform and has been involved in delivering more than 30 e-commerce projects across industrial and wholesale sectors. Working closely with e-commerce managers, Lauri has seen firsthand how difficult data-driven decision-making can be for small teams.